Marketing and Communications Analyst

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Requisition #:  J1112-0206

Position Title:  Marketing and Communications Analyst

Employment Type:  Full-time

Position Type:  Regular

Location:  234 Wellington Street

City, Province:  Ottawa, Ontario

Country:  Canada

Job Category:  Communications / Media

Number of Positions:  0

Date Posted:  November 6, 2012

Closing Date:  November 20, 2012

Salary Range

Salary Range (annual salary): The Bank offers a competitive total compensation package with starting salaries, based on qualifications, generally ranging between $67,014 and $87,916* (job grade 16 or 17).

*Where the Bank has needs for specialized skills, it may offer higher starting salaries to exceptional candidates.

Take a Central Role at the Bank of Canada

Canada's central bank is the nation's pre-eminent macroeconomic policy institution. No other employer in the country offers you the unique opportunity to work at the very centre of Canada's economy, in an organization with significant impact on the economic and financial well-being of all Canadians. No matter what your area of expertise, you'll enjoy an open culture and a superior work environment that will challenge, energize, and motivate you to excel. (More info)

Job Summary

The Marketing and Communications Analyst contributes to the work of the Retail Debt Team by building an understanding of the Canada Savings Bonds Program and applying this knowledge to the team’s responsibilities that are related to marketing and communications. Under the general direction of the Marketing and Communications Manager in Retail Debt, the Marketing and Communications Analyst is responsible for supporting the implementation of the communications and outreach programs and services for the Canada Savings Bonds Program and the Payroll Savings Program. These programs and services include a national advertising campaign: media relations; creating and distributing marketing outreach material; producing content for websites; managing printing, warehousing and distribution; managing relationships and suppliers; and participating in the overall strategic planning exercises.

Central Responsibilities

•coordinate the development and production of specific marketing and communications materials (print, website, etc.) to reach target audiences and promote the Retail Debt Program, services and activities

•participate as a marketing subject-matter expert in operational projects involving impact on end-user clients and be well versed in best practices with regard to information architecture

•review periodically the CSB websites, and recommend and implement improvements

•direct and draft media and public relations materials (e.g., news releases, media advisories, media lines, questions and answers) for media representatives and stakeholders

•contribute to the development and implementation of communications and marketing strategies for the Retail Debt Team and the Department of Finance

•evaluate the effectiveness of various marketing and communications activities

•contribute to the communications plan by researching key issues, trends, developments, attitudes, opinions and potential reactions by principal stakeholders

•participate in various committee meetings to support the delivery of the CSB Program

•work with partners and suppliers on a day-to-day basis to ensure that business requirements are understood and delivered on time

•provide strategic advice and recommendations to contribute to the objectives of the program’s medium-term plan

Key Requirements

•bachelor’s degree in communications or marketing and a minimum of five years of work experience in communications or marketing


•a minimum of seven years of work experience in communications or marketing


•English and French essential

•functional in second official language (training may be provided to help the selected candidate reach the required level of fully functional)

•ability to systematically analyze information, define problems and draw logical conclusions

•ability to conduct research to determine trends or uncover additional information

•ability to anticipate opportunities or uncover potential problems and devise plans to address the

•ability to communicate effectively with a wide variety of audiences by adapting one's language, by clarifying complex information and by conveying sensitive information in an appropriate manner

•ability to build and cultivate a broad network of internal and external business relationships

•ability to multi-task, maintaining accuracy, attention to detail and timeliness while meeting deadlines


•Fully functional in second official language


•Condition of employment: Candidate must be eligible for reliability status clearance.

•There will be no relocation assistance provided for this recruitment action.

•Priority will be given to candidates who are legally entitled to work in Canada.

•The Bank of Canada benefits from the unique perspectives, attributes and talents of its diverse workforce. We offer flexibility to accommodate the needs of our employees and candidates. The Bank of Canada is committed to employment equity and actively encourages applications from qualified men and women, including Aboriginal peoples, persons with disabilities, and members of visible minorities.

•Only the candidates selected for an interview will be contacted.

If you are a qualified candidate, please submit a detailed resumé and a covering letter by 20 November 2012. We will also ask you to complete a mandatory questionnaire during the application process.

Sorry, this job is no longer available.

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