Tourism Manager

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Oxford’s commitment to customer service forms the foundation for everything we do. Invested in delivering service excellence, Oxford offers a dynamic and collaborative team environment with several growth opportunities. We are committed to delivering exceptional service in every interaction, every day.

Scope:

The ideal candidate will conduct marketing activities for Yorkdale Shopping Centre focused on the tourism market. The candidate will manage, create and report on the tourism industry based on Yorkdale’s key findings from its market research.

Responsibilities:

Tourism Marketing: Develop comprehensive marketing strategies aimed at increasing leisure travel to the area through coordination of, participation in and evaluation of consumer travel shows, innovative marketing partnerships and other outreach where appropriate.
- Development of new/innovative marketing strategies
- Package development and sales
- Increase of inquiries from non-advertising sources
- On-line/digital asset updates

Travel Trade Relations: Build leisure travel business through development and implementation of travel trade marketing programs.
- Reports of travel trade contacts
- Marketing programs developed with Tourism Toronto
- Increase in travel trade activity

Advertising: Develop, implement and evaluate annual advertising plans aimed at increasing leisure travel to Yorkdale Shopping Centre.
- Thoroughness of new advertising plans
- Media buys and subsequent report of savings

Report and Research: Prepare monthly report on ad negotiations and placements, basic inquiry data and creative initiatives as well as activities of Tourism Toronto.

Qualifications:

Post-Secondary education/University degree with Major in Tourism/Marketing/Communication or related discipline
Minimum 5 years’ experience in Tourism, Hospitality Sales, Marketing or Public Relations
Previous Shopping Centre/Promotion of Tourism/Marketing experience preferred
Excellent comprehension and ease with Microsoft applications, specifically Power Point and Excel
Professional and timely written and verbal communication skills
Strong interpersonal skills
Adaptability and problem solving skills
Demonstrated skills in planning, organization and effective communication are essential












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